Youth C.A.N (Changing Alcohol Norms)
WHAT IT IS
What It Is
Horsham Rural City Council and Federation University have teamed up to participate in VicHealth’s Alcohol Cultural Change Initiative. This initiative is an evidence-based approach to changing cultures of risky drinking within the Victorian population. VicHealth has funded nine intervention projects that work with different cultures of drinking across Victoria. These projects aim to change the way people drink alcohol.
Who It's For
Youth C.A.N works with teenagers (aged 12-18 years) and their parents in the rural area of Horsham.
What We Have Done
An extensive social marketing campaign has taken place throughout the project with footage for all our videos being collected at Youth CAN alcohol free activities and events
PROJECT LAUNCH EVENT
The Youth C.A.N project officially launched in November 2017 in conjunction with the Kannamaroo Festival. The project launch event was held at Sawyer Park and included a variety of activities for teenagers.
These included a pop-up photo booth, an airbrushed tattooist, free food and drinks, hip hop dancers and a colour war:
Check out 'Did You Know' Video #1 HERE
Check our 'Did You Know' Video #2 HERE
COLOUR WAR & HUMAN LETTERING
The Colour War and Human Lettering activity was part of a School Holiday Program created in partnership with other local organisations with a youth focus. The Colour War at the Project Launch event was so popular and all the feedback was that the participants wanted to do it again ... so we did!! This was also a great platform to obtain footage for our second phase in the social marketing campaign.
Check out 'Youth CAN Have Fun Without Alcohol' Video #1 HERE
IT'S OK TO SAY NO INFORMATION NIGHT AND PLAY PERFORMANCES
The aim of this event was to engage and inform family/caregivers on the effects that the strong drinking culture within the community has on youth.
Year 10 students from St Brigid’s College in Horsham worked with a professional actor/artist within the school setting to create short plays in relation to the current alcohol culture among teenagers. This gave the young people a means of engaging with their parents and caregivers about an issue they may not usually discuss. It also provided the young people with an opportunity to challenge themselves and engage in art in a way that they may never have tried before.
The plays were performed in conjunction with an information night featuring Celebrity Guest Speaker, Fiona O'Loughlin, along with presentations from Grampains Community Health and Horsham Police. The event was followed by a Q & A session featuring the presenters taking questions as a panel. There was an overwhelming response from the audience and it was fantastic to see so many community members showing a genuine concern and interest in the Youth Alcohol Culture.
Check out a video from the night HERE
The #funnightin activity was designed to give young people the opportunity to have a fun night in their own homes without feeling pressured to drink alcohol. Participants selected a 'Party Pack' of their choice and uploaded photos of their night on the Youth CAN Facebook page.
Check out 'Youth CAN Have Fun Without Alcohol' Video #2 HERE
YOUTH CAN AMAZING RACE
The Youth CAN Amazing Race aimed to provide a fun activity for young people with an educational element. Teams were required to complete tasks at various locations around Horsham which also included questions about the current alcohol culture of young people.
Check out the 'Youth CAN Amazing Race' Video HERE
3 ON 3 BASKETBALL COMP AND DISCO
The purpose of the Basketball comp and disco was to provide an event which would appeal to different demographics. Young people who are into basketball, young people who are into music and young people who are into dancing. The event was designed to give teens an opportunity to socially engage with one another in an environment without alcohol and without pressure to drink alcohol. Along with the 3 on 3 competition, the night also included demonstrations from Horsham Hornets CBL men and women players, live music and hip hop dancers.
Read more about VicHealth Alcohol Culture Change Initiative 2016-2019
or visit the Youth CAN Facebook Page
The Horsham Rural City Council Youth C.A.N project is part of VicHealth’s Alcohol Cultural Change Initiative