Horsham, a Strong Regional Economy


Drivers of the Economy

Horsham is the major provider of retail, community and government services in the Wimmera, with dryland and broadacre agriculture being our major industry.





Horsham Rural City’s economy is largely driven by:

  • Agriculture; both dry land broadacre farming (grain and pulse production) and livestock grazing
  • Manufacturing; specifically, food products, metal products and transport equipment and parts
  • Construction
  • Public sector industries including Health, Education and Public Administration and Safety
  • Retail and services; drawing on Horsham’s role as the Wimmera’s key commercial centre
  • Horsham employs a substantial number of retail and service sector workers

The Grains Innovation Park, a nationally acclaimed agricultural research centre, is based in Horsham.

There are a range of quality educational and health care facilities including secondary colleges, a university and an agricultural college. We also have a diverse array of natural assets including recreational lakes, wetlands, the Wimmera River, Mount Arapiles, the Wartook Valley, and the nearby Grampians National Park.

An abundance of natural assets including lakes, rivers, National & State parks are within a 50-kilometre radius of Horsham. Major assets such as the internationally renowned climbing destination; Mount Arapiles, Tooan State Park as well as Mount Stapylton and Mount Zero in the Grampians National Park attract a significant level of annual visitation. Lakes in the region provide opportunities for locals and visitors to undertake water-based activities such as swimming, fishing, recreational boating and waterskiing.

Business/Industry Groups

Wimmera Development Association

Wimmera Development Association (WDA) is a regional economic development body covering five Wimmera Councils. It is one of the driving forces behind Horsham's business growth, development and success. Contact and other details for WDA can be found on the WDA website.

Business Horsham

Business Horsham offers a collective voice for local businesses through its administration and coordination of promotions, events, training, networking opportunities and representation to local and state government. Business Horsham can enhance your business and also give you an opportunity to contribute to this valuable organisation.

Grampians Tourism

Grampians Tourism was established in 2009 and is the peak industry body for tourism in the Grampians region. It encompasses and is directly supported by Ararat Rural City, Horsham Rural City, Northern Grampians Shire and Southern Grampians Shire.

Grampians Tourisms purpose is to deliver a coordinated approach to marketing, product development, infrastructure investment and industry development for the Grampians Region.

Grampians Tourism manages the key asset visitgrampians.com.au – the gateway to the Grampians region.

Regional Development Australia - Grampians

RDA Grampians is an independent advisory body with voluntary community, business and local government members. Its goal is to support economic development in the Grampians region working across all three levels of government. It is charged by the Australian and Victorian governments to provide strategic advice on regional planning, economic and social issues and job creation.