Natimuk named finalist in the 2025 VTIC Top Tourism Town Awards
Published on 06 June 2025
Natimuk, VIC – The tiny town with a big heart has been named a finalist in the 2025 Victorian Top Tourism Town Awards, presented by the Victorian Tourism Industry Council (VTIC).
Famous as the gateway to the world-renowned climbing destination Mt Arapiles, Natimuk has become a must-visit hub for adventurers, artists, and nature lovers alike. This recognition places Natimuk among the state’s best, celebrating its unique blend of outdoor adventure, creative spirit, and warm community welcome.
Whether its international climbers scaling the iconic cliffs, birdwatchers and bushwalkers exploring the Wimmera plains, or visitors soaking up the town’s rich history and vibrant arts scene—Natimuk consistently punches above its weight in delivering unforgettable experiences.
Mayor of Horsham Rural City Council, Cr Ian Ross, said the announcement was a proud moment for the town.
“Being named a finalist is a huge honour for Natimuk. It reflects the passion of the community, the beauty of our natural surroundings, and the unique spirit of this town. Whether you’re here to climb, create, or simply connect with the landscape, there’s something magical about Natimuk,” he said.
Ward Councillor, Cr Brian Klowss, also encouraged locals and supporters to get behind the nomination.
“Every vote counts, and this is our chance to show the rest of Victoria just how special Natimuk is. I encourage everyone who loves this town—whether you're a local or a visitor—to cast your vote and help Natimuk shine,” he said.
The VTIC awards highlight towns that deliver outstanding tourism experiences, foster community pride, and offer genuine visitor appeal. Natimuk is competing in the Top Tiny Tourism Town category, for towns with a population under 1,500.
Public voting is a key component of the judging process and plays a vital role in determining the overall winner. Locals and supporters are encouraged to cast their vote and help Natimuk take the top spot.
Vote now and show your support: www.vtic.com.au/toptourismtown/2025finalists/natimuk Voting closes Friday, 27 June